House of Lassgård
Arthur Lassgård with his grandfather — a quiet thread of legacy.
From our family legacy to yours.
House of Lassgård —
building brands from origin, identity, and emotion.”
Who We Are
A family-built brand system, crafted to take ideas from origin to identity to market.
Founded by Hanne & David Lassgård, House of Lassgård is a U.S.-based brand platform blending Scandinavian clarity with Colombian craft to build athlete-, creator-, and family-led brands with warmth, soul, and lasting value.
We work quietly and intentionally — creating things that stand for something, and stand the test of time.
For Whom
For the ones carrying the family through every season.
For the leaders on the ice, stage, track, or field — and the partners who make the journey possible.
We help turn your next chapter into something that lasts: a brand, a creative outlet, a business, or a legacy that gives back.
Done for — and with — you.
Clients often ask the same things:
Will this take too much time? Can I trust someone with my name?
Our process is designed to make both simple.
You set the direction.
We guide you through clear milestones — and you approve each step at your own pace.
Each phase stands on its own, from defining the brand and first products to creating experiences for family, teams, or community.
Nothing is rushed. You remain in full control.
Your Brand Discovery Session
A private conversation built entirely around you — your vision, lifestyle, and appetite for growth.
Together, we explore opportunities in product and origin — from coffee to wellness and lifestyle concepts — and define what quiet luxury looks like in your world.
There’s no obligation. Simply a thoughtful exchange to see if our approach aligns.
If it does, we begin shaping your brand foundation — identity, storytelling, and first product directions.
What We Believe In
No. 1
Origin first
Built with real people, real places, real purpose.
No. 2
Ownership Always
Your brand, your equity, your legacy.
No. 3
We Do the Work
So your family can breathe and your vision can grow.
No. 4
Balance Wins
Life beyond the game—and what we pass forward—is the real victory.
Four principles. One promise: brands that outlive the spotlight.
Health & Coffee & Superfoods
We believe true luxury starts with wellbeing.
Our blends bring together specialty coffee with functional botanicals — cacao, maca, collagen, lion’s mane — crafted to support focus, energy, and recovery.
In a world of quick fixes, we stand for rituals that build longevity and conscious living. Every product reflects that belief: purposeful, grounding, and made for a healthier future.
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Hanne & David Lassgård — Founders
Hanne Lassgård’s work began by translating a lifelong creative legacy into a brand philosophy rooted in authenticity and quiet strength — forming the foundation of House of Lassgård.
Together with her husband, David, they built a global brand system for athletes, creators, couples, and families seeking to create something enduring.
Operating internationally, with core creative and sourcing teams based in Medellín, House of Lassgård blends story, purpose, and design from origin to the world stage.
Where Swedish legacy meets Colombian soul — House of Lassgård.
Coffee not as the destination,
but the ritual that shapes the day.
Why
To create brands rooted in ritual, meaning, and long-term value.
How
By building thoughtfully — from origin and identity to product and experience.
What
Considered products and brand systems that live naturally in everyday life.